HIGHEST
GOOD
VENTURES
AN INCUBATOR OF PURPOSE-DRIVEN
IDEAS FROM KRISTEN BARNETT
MISSION
Highest Good Ventures is the idea that the purpose of life — and of work — is to strive toward the highest good. In the tradition of Greek philosophy, the highest good (or summum bonum) is not wealth, fame, or even success by conventional measures. It is eudaimonia (a flourishing life) achieved through virtuous activity in alignment with reason, sustained over time.
In order to do that, the ventures are grounded by a shared set of values and goals. In a time where it feels like people are increasingly drifting apart — from each other, from the natural world, from spirituality, from a shared understanding of truth — it feels more important than ever to build products, services and experiences that bring people back to themselves, back to nature, and back to a sense of purpose.
CURRENTLY BUILDING
The following projects are the initial ventures.
FARM
SCHOOL
AN IMMERSIVE TEXAS FARM EXPERIENCE
Farm School is a unique 3-day farm immersion hosted at the Landers 6th generation family farm in Cooper, TX. Gatherings are one-of-a-kind, bringing together people to reconnect — to land, to people, to purpose — and explore how ancient ways can inform a better future. The inaugural pilot weekend is October 15-19, 2025. Click the link below to learn more.
TAROT FOR
BROS
AN INTUITIVE TOOL FOR THE MODERN MAN
Tarot for Bros is a tarot deck and content series designed to make self-reflection approachable, grounded, and culturally relevant for men. Women have congregated for centuries to pull tarot cards seeking guidance and community. It is time to grant access to this ancient art to the men in our lives. Drawing from Jungian psychology, mythology, and the manosphere, it’s a tool for the modern man, or, more colloquially put, the “dude wipes” of tarot cards.
Launching in 2026.
WOO-WOO
PROFESSIONALS
Are you (even just a little) woo-woo? Are you a professional? Have you been on a personal spiritual journey while still managing the demands of our material world? Woo-Woo Professionals is a growing collective of leaders, builders, creatives, and thinkers who are exploring the intersection of inner work and outer impact. It’s an event series that provides a space for conversation, collaboration, and resource-sharing—where depth and ambition aren’t in conflict, and curiosity is the common language.
Get in touch to learn more or if you want to get involved.
COLLABS
& OTHER IDEAS?
Do any of these projects relate to something you’re working on? Is there an opportunity to work together on something that aligns with this mission? Just want to connect? Send over an email and let’s chat.